REMEDIUM

This article is prepared after considering the results of IQVIA survey and is devoted to an analysis of the changes that came along with new technologies and affected the pharmaceutical industry. The author identified the main trends in the development of Salesforce in European countries and showed the key factors for reducing FTE. The article also provided the results of the survey of the professional medical community about their perceptions of pharmaceutical promotion: the relevance of the information and how it is provided. Based on the research, IQVIA experts identified the main areas for improving the skills of medical representatives and the conditions for ensuring the success of MSL. A comparative analysis of visits with digital support and the "traditional" visits showed the relevance of the introduction of digital technologies as a working tool in the daily activities of representatives. Therefore, the commercial model, which integrates and involves all available digital and traditional channels, and which team includes not only Salesforce, but also other divisions, is deemed to be the most successful and efficient.

The Russian pharmaceutical market has been demonstrating positive steady growth in terms of value for quite a long time, but its pace has slowed down significantly in recent years. Traditionally, the pharmacy sector remains the main driver of changes in the market. You can understand how the situation developed in individual segments of the pharmaceutical pharma market in the first quarter of 2019 by reviewing the key market indicators in this period.

Iron deficiency anemia (IDA) is at the top of the list of 38 most common human diseases [1]. According to WHO report in 2015, every third woman of reproductive age and every second pregnant woman has a severe iron deficiency [2]. Therefore, the search for optimal approaches to the treatment of IDA remains one of the urgent tasks of health care.

The article presents a software program for standardization and optimization of pharmaceutical consulting on a specific disease in the pharmacies. It was developed using Visual Studio Code built on Electron platform and JavaScript language. The structure and logical sequence of the software was based on the previously developed algorithm for pharmaceutical consulting of pharmacy visitors in choosing medicines for the treatment and prevention of lower extremity varicose vein disease (without ulcers and inflammations). The software program can be used to increase the level of information and communication services in the retail segment of the pharmaceutical market.

The market analysis has been conducted on the basis of the data on state purchases of suture filaments, and the export-import transaction database of the official customs statistics.

The monthly review provides an analysis of court practice pertaining to the production and circulation of medical products to help industry specialists avoid mistakes in solving similar problems.

По данным Росстата, индекс физического объема в апреле по крупным, средним и малым организациям по отношению к предыдущему месяцу по кодам ОКВЭД2 составил: 21 «Производство лекарственных средств и материалов, применяемых в медицинских целях» - 108,6%. 32.5 «Производство медицинских инструментов и оборудования» - в данном отчетном периоде определился на уровне 115,6%. • 26.6 «Производство облучающего и электротерапевтического оборудования, применяемого ^ в медицинских целях» -120,1%.