The article examines the organizational and managerial conditions that ensure the development and successful implementation of corporate employee wellness programs. Based on the analysis of international and Russian experience, key socio-economic and organizational factors determining the effectiveness of these initiatives in commercial companies have been identified. The author's classification of corporate healthy lifestyle programs by goals, forms of implementation, target groups of employees and levels of integration into the management system of the organization has been formed. The necessity of integrating wellness programs into the human resource management strategy and corporate social responsibility as a condition for productivity growth, staff retention and the formation of a sustainable employer brand is substantiated.

corporate wellness programs, wellness programs, human resource management, corporate social responsibility, organizational and managerial conditions, healthy lifestyle.