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The role of monetary and socially significant factors in decision—making by medical tourists
- Authors: Ananchenkova P.I.1,2,3
- Affiliations:
- N. A. Semashko National Research Institute of Public Health, Moscow, Russia
- Scientific Research Institute of Healthcare Organization and Medical Management, Moscow, Russia
- International Higher School of Medicine, Bishkek, Republic of Kyrgyzstan
- Issue: No 3 (2023)
- Pages: 251-255
- Section: Articles
- URL: https://remedium-journal.ru/journal/article/view/1647
- DOI: https://doi.org/10.32687/1561-5936-2023-27-3-251-255
- Cite item
Abstract
Medical tourism and related business activities are considered one of the most profitable sectors of the hotel and tourism business for many destination countries. The link between healthcare and tourism has led to the fact that for many countries it is one of the largest service industries, and medical tourism brings significant monetary benefits to many destination countries. However, the success of medical organizations, tourist destinations and countries in the global medical tourism market directly depends on the choice of the tourist-patient. Which, in turn, is formed on the basis of price and non-price factors. The purpose of this work is to analyze the influence of monetary (price) and socially significant (quality and trust) factors on decision—making by medical tourists about choosing a destination for a medical trip.
About the authors
Polina I. Ananchenkova
N. A. Semashko National Research Institute of Public Health, Moscow, Russia; Scientific Research Institute of Healthcare Organization and Medical Management, Moscow, Russia; International Higher School of Medicine, Bishkek, Republic of Kyrgyzstan
Email: ananchenkova@yandex.ru
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