REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot164710.32687/1561-5936-2023-27-3-251-255Original ArticleThe role of monetary and socially significant factors in decision—making by medical touristsAnanchenkovaPolina I.ananchenkova@yandex.ruN. A. Semashko National Research Institute of Public Health, Moscow, RussiaScientific Research Institute of Healthcare Organization and Medical Management, Moscow, RussiaInternational Higher School of Medicine, Bishkek, Republic of Kyrgyzstan15122023325125514102025Copyright © 2023,2023Medical tourism and related business activities are considered one of the most profitable sectors of the hotel and tourism business for many destination countries. The link between healthcare and tourism has led to the fact that for many countries it is one of the largest service industries, and medical tourism brings significant monetary benefits to many destination countries. However, the success of medical organizations, tourist destinations and countries in the global medical tourism market directly depends on the choice of the tourist-patient. Which, in turn, is formed on the basis of price and non-price factors. The purpose of this work is to analyze the influence of monetary (price) and socially significant (quality and trust) factors on decision—making by medical tourists about choosing a destination for a medical trip.medical tourismmedical careintentionsconsumer behaviormarketingmonetary and social factorsмедицинский туризммедицинская помощьнамеренияпотребительское поведениемаркетингмонетарные и социальные факторы1.Ananchenkova P. I., Kamynina N. N. Socio-economic aspects of the development of the export of medical services. Problems of social hygiene, health care and the history of medicine. 2020;28(2):184—189. (In Russ.)2.Bernstein N. Chefs, butlers, marble baths: hospitals vie for the affluent. New York Times. 2013. March 15.3.Han H. The healthcare hotel: distinctive attributes for international medical travelers. Tourism Management. 2013;36:257e268.4.Han H., Kim W. Outcomes of relational benefits: restaurant customers' perspective. J. Travel Tourism Mark. 2009;26:820e835.5.Oh H. The effect of brand class, brand awareness, and price on customer value and behavioral intentions. J. Hosp. Tourism Res. 2000;24(2):136e162.6.Han H., Ryu K. Moderating role of personal characteristics in forming restaurant customers' behavioral intentions: an upscale restaurant setting. J. Hosp. Leisure Mark. 2006;15(4):25e53.7.Ryu K., Han H. Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: moderating role of perceived price. J. Hosp. Tourism Res. 2010;34(3):310e329.8.Ting D. H. Service quality and satisfaction perceptions: curvilinear and interaction effect. Int. J. Bank Marketing. 2004;22(6):407e420.9.Sirdeshmukh D., Singh J., Sabol B. Consumer trust, value and loyalty in relational exchanges. J. Marketing. 2002;66(1):15e37.10.Santos C. P., Basso K. Do ongoing relationships buffer the effects of service recovery on customers' trust and loyalty? Int. J. Bank Mark. 2012;30(3):168e192.