The current global trend of national health systems is determined by the fact that investments in citizens' own health are considered as an effective mechanism for reducing economic costs and for increasing the level of economic well-being of the country. Considering that health is a fundamental condition for the effective functioning of human potential and plays a key role in socio-economic development, especially in the context of accelerating modernization and digitalization of society, its development is becoming an important factor contributing to an increase in the economic potential of the state. The relevance of this study is due to the importance of the problem of rational use of investments in the development of public health. The article describes investments in physical activity of the population as an important factor in ensuring a healthy lifestyle of the population. It also shows the specifics of the implementation of the state voucher program aimed at reducing the cost of participating in structured physical activity for children.

public health, investments, socio-economic efficiency, population.