REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot97210.21518/1561-5936-2020-7-8-60-61Original ArticleMarketing is dead. Focus on the consumerProzherinaYuliyanoemail@neicon.ru071220207-8606118032022Copyright © 2020,2020The coronavirus pandemic has affected each and every sphere of activity. It demanded a quick response and emergency measures, which not only ensure epidemic safety and public health protection, but also preserve business viability. All of a sudden, the rules of the market game underwent a 180-degree turn, and year-old marketing facilities became ineffective. This applies in full to the pharmaceutical industry, which seemed affected to a lesser degree.pharmaceutical marketingcoronaviruspandemicфармацевтический маркетингкоронавируспандемия1.Маркетинг восстановится лишь через 4-6 лет. Что сказал Филип Котлер? Режим доступа: https://vc.ru/marketing/144174-marketing- vosstanovitsya-lish-cherez-4-6-let-chto-skazal-filip-kotler. Дата обращения: 18.08.2020.2.What 4.4B Sessions Tell Us about the impact of coronavirus on online behaviuor. Available at: https://contentsquare.com/gb-en/blog/what-4-4b-sessions- tell-us-about-the-impact-of-coronavirus-on-online-behavior-update-3/. Date: 19.08.2020.3.Implications Of Coronavirus (Covid-19) In The B2b Pharmaceutical Industry. Available at: https://www.orientation.agency/insights/implications-of-coronavirus-in- the-b2b-pharmaceutical-industry. Date: 15.08.2020.4.Фармацевтический маркетинг и коронавирус: работа над ошибками. Режим доступа: https://adindex.ru/publication/opinion/ marketing/2020/06/2/282404.phtml. Дата обращения: 10.08.2020.5.Виртуальная аптека: как потребители покупают лекарства в интернете? Режим доступа: https://www.nielsen.com/ru/ru/insights/ article/2020/virtualnaya-apteka-kak-potrebiteli-pokupayut-lekarstva-vinternete/. Дата обращения: 14.08.2020.