REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot93910.21518/1561-5936-2020-4-5-6-16-19Original ArticleOverview of key launches on the Russian pharmaceutical market, 2019KalininaNadezhdanoemail@neicon.ruRM Analytiсs Ltd041220204-6161918032022Copyright © 2020,2020The launch of a new drug to the pharmaceutical market should be well-thought-out and accompanied by intensive marketing promotion, which is the solution to a master problem - a strong start and subsequent growth of sales of a new drug. Today, this process (“launching”) is one of the key ones in the activities of each pharmaceutical company. The article discusses the most successful launches on the Russian pharmaceutical market following the results of 2019.Launchnew drugINNRussian pharmaceutical marketcommercial sectorpublic sectorлончновый лекарственный препаратМННроссийский фармрыноккоммерческий секторгосударственный сектор