РЕМЕДИУМРЕМЕДИУМ1561-59362658-3534Joint-Stock Company Chicot193210.32687/1561-5936-2026-30-2-227-232Original ArticleГуманитарные исследования фармы и идея «компетентного потребителя». Сообщение 1: Международный контекстВишленковаЕлена Анатольевнаvishlenkovaelena@gmail.comЗатравкинСергей Наркизовичzatravkine@mail.ruМюнхенский университет им. Людвига-Максимилиана, Мюнхен, ГерманияНациональный научно-исследовательский институт общественного здоровья имени Н. А. Семашко, г. Москва, Российская Федерация04072026222723207072026Copyright © 2026, АО "Шико"2026Настоящая статья очерчивает ландшафт нового академического направления и позволяет читателям увидеть генезис гуманитарных исследований фармы (Pharmaceutical humanities). В статье проблематизируется модель компетентного или рационального потребителя (health-literate patient, informed consumer, activated patient, responsible self-medicator), которая является ключевой для сборки данной дисциплины. В первом сообщении авторы анализируют импульсы автономизации, проблематику и аналитические практики фармацевтической гуманитаристики.рharmaceutical humanitiesфармациягуманитарные исследованияK e y w o r d s : рharmaceutical humanitiespharmacyhumanities research1.Tsai T. I., Yu W. R., Lee S. D. Is health literacy associated with greater medical care trust? Int. J. Qual. Health Care. 2018;30(7):514—519.2.Wiedermann C. J., Barbieri V., Lombardo S. et al. Health information use and trust: the role of health literacy and patient activation in a multilingual European region. Int. J. Environ. Res. Public Health. 2025;22:570. doi: 10.3390/ijerph220405703.Ross J. S., Gross C. P., Krumholz H. M. Promoting transparency in pharmaceutical industry-sponsored research. Am. J. Public Health. 2012;102(1):72—80.4.Brenner L. H., Brenner A. T., Horowitz D. Beyond informed consent: educating the patient. Clin. Orthop. Relat. Res. 2009;467:348—351.5.Thompson A. Trust, transparency, and accountability in health and pharmaceutical systems. J. Pharm. Health Serv. Res. 2025;16(1).6.Fox N. J., Ward K. J. Pharma in the bedroom… and the kitchen… The pharmaceuticalisation of daily life. Sociol. Health Illn. 2008;30(6):856—868.7.Dumit J. Drugs for Life: How Pharmaceutical Companies Define Our Health. Durham; 2012.8.Banerjee M., Efferth T. Pharmaceutical humanities and narrative pharmacy: an emerging new concept in pharmacy. Pharmaceuticals. 2025;18(1):48. doi: 10.3390/ph180100489.Nichter M. Pharmaceuticals, the commodification of health, and the health care-medicine use transition. In: Anthropology and International Health. Asian Case Studies. Amsterdam; 1996:271—272.10.Williams S. J., Martin P., Gabe J. The pharmaceuticalisation of society? A framework for analysis. Sociol. Health Illn. 2011;33(5):710—725.11.Pokida A. N., Zybunovskaya N. V. Practice of self-medication among the Russian population in modern conditions. Zdorove Naseleniya i Sreda Obitaniya. 2023;31(2):15—26. doi: 10.35627/2219—5238/2023-31-2-15-26 (In Russ.)12.Savin S. V., Smirnova A. N. Preventive medicine in Russia: the problem of public (dis)trust. Vestn. Sankt-Peterb. Univ. Sociol. 2022;15(4):405—423. doi: 10.21638/spbu12.2022.406 (In Russ.)13.Aksenova E. I., Kamynina N. N., Turzin P. S., Lukichev K. E. The phenomenon of self-medication: domestic and foreign experience. Byull. NII Obshchestv. Zdorovya im. N. A. Semashko. 2025;(2):106—111. doi: 10.69541/NRIPH.2025.02.019 (In Russ.)14.WHO Guideline on Self-Care Interventions for Health and Well-Being. 2022 Revision. Geneva; 2022.15.Noone J., Blanchette C. M. The value of self-medication: summary of existing evidence. J. Med. Econ. 2018;21(2):201—211.16.Muflih S. M., Bashir H. N., Khader Y. S., Karasneh R. A. The impact of health literacy on self-medication: a cross-sectional outpatient study. J. Public Health (Oxf.). 2022;44(1):84—91. doi: 10.1093/pubmed/fdaa18817.Amlaev K. R., Dakhbilgova Kh. A. Health literacy: concept, classifications, assessment methods. Vrach. 2018;29(6):83—86. doi: 10.29296/25877305-2018-06-19 (In Russ.)18.Vyatkina N. A. The level of medical literacy of Russian patients as assessed by physicians. Sib. Istor. Issled. 2019;(4):162—179. doi: 10.17223/2312461X/26/8 (In Russ.)19.Amlaev K. R., Muravyeva V. N., Koychuev A. A., Utkina G. Yu. Medical literacy (competence): current state of the problem, assessment methods, techniques for improving patient health literacy. Med. Vestn. Severn. Kavkaza. 2012;(4):75—79. doi: 10.29296/25877305-2018-06-19 (In Russ.)20.Zatravkin S. N., Vishlenkova E. A., Genin F. V. Own game: the history of the pharmaceutical market in Russia. Moscow; 2025. (In Russ.)21.Howick J., Zhao L., McKaig B. et al. Do medical schools teach medical humanities? Review of curricula in the United States, Canada, and the United Kingdom. J. Eval. Clin. Pract. 2022;28:86—92. doi: 10.1111/jep.1358922.Ahlzén R. Narrativity and medicine: some critical reflections. Philos. Ethics Humanit. Med. 2019;14:9.23.Williams S. J., Gabe J., Davis P. The sociology of pharmaceuticals: progress and prospects. Sociol. Health Illn. 2008;30(6):813—824.24.Stotz K., Griffiths P. Biohumanities: rethinking the relationship between biosciences, philosophy and history of science, and society. Q. Rev. Biol. 2008;83:1.25.Teo T. From psychological science to the psychological humanities: building a general theory of subjectivity. Rev. Gen. Psychol. 2017;21:281—291.26.Berger B. A. Communication Skills for Pharmacists: Building Relationships, Improving Patient Care. Washington; 2002.27.Bissell P., Ryan K., Morecroft C. Narratives about illness and medication: a neglected theme/new methodology within pharmacy practice research. Part I: conceptual framework. Pharm. World Sci. 2006;28:54—60.28.Zimmermann M. Integrating medical humanities into a pharmaceutical care seminar on dementia. Am. J. Pharm. Educ. 2013;77(1):1—8.29.Vishlenkova E. A., Zatravkin S. N. History of Russian pharma as a new research field. In: Professional identity and self-consciousness of the historian. To the anniversary of L. P. Repina. Vorobyova O. V., editor. Moscow; 2022:386—389. (In Russ.)30.Torday J. S., Miller W. B. The resolution of ambiguity as the basis for life: a cellular bridge between Western reductionism and Eastern holism. Prog. Biophys. Mol. Biol. 2017;131:288—297. doi: 10.1016/j.pbiomolbio.2017.07.013