REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot179110.32687/1561-5936-2025-29-2-129-133Original ArticleInformation strategies for increasing adherence to vaccination in the primary health care systemAdamovDeni A.adamovda@zdrav.mos.ruOynotkinovaOlga Sh.olga-oynotkinova@yandex.ruKukshinaAnastasia A.kukshina@list.ruPokusaevAnton S.pokusaevas@zdrav.mos.ruScientific Research Institute of Healthcare Organization and Medical Management, Moscow, Russia15122025212913317102025Copyright © 2025,2025Increasing the populations commitment to vaccination is a key task of the modern healthcare system, especially at the primary health care (PHC) level. Refusal of vaccinations or a low level of confidence in vaccine prevention threatens the sustainability of epidemiological well-being. The article analyzes modern information strategies aimed at increasing vaccination coverage, taking into account international and domestic experience. The most effective approaches to organizing information work have been identified, and the factors influencing the formation of behavioral attitudes towards vaccination have been identified.vaccinationcommitmentawarenessprimary health carepreventioncommunicationpublic healthвакцинацияприверженностьинформированиепервичная медико-санитарная помощьпрофилактикакоммуникацииобщественное здоровье1.Wheeler S. G., Beste L. A., Overland M. K., Wander P. L. Interventions in primary care to increase uptake of adult vaccines: a systematic review. J. Public Health. 2025:fdaf008.2.Larson HJ. The state of vaccine confidence. Lancet. 2018;392(10161):2244—2246.3.Betsch C., Schmid P., Heinemeier D. et al. Beyond confidence: development of a measure assessing the 5C psychological antecedents of vaccination. PLoS ONE. 2020;13(12): e0208601. DOI: 10.1371/journal.pone.02086014.Borisevich G. A., Lavrentieva I. V., Kovalev V. V. Parents' attitude to vaccination of children. V International (75th All-Russian) Scientific and Practical Conference "Topical issues of modern medical science and Healthcare". Yekaterinburg; 2020:864—869. (In Russ.)5.The State Scientific Center of Preventive Medicine. Vaccination prevention: sociocultural barriers and ways to overcome them. Moscow; 2023. 24 р. (In Russ.)