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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher">РЕМЕДИУМ</journal-id><journal-title-group><journal-title>РЕМЕДИУМ</journal-title></journal-title-group><issn publication-format="print">1561-5936</issn><issn publication-format="electronic">2658-3534</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1756</article-id><article-id pub-id-type="doi">10.32687/1561-5936-2024-28-3-269-274</article-id><article-categories><subj-group subj-group-type="heading"><subject>Original Article</subject></subj-group></article-categories><title-group><article-title>Изучение медицинского туризма на основе базовых научных теорий</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="eastern" xml:lang="ru"><surname>Белошистый</surname><given-names>Сергей Юрьевич</given-names></name><bio></bio><email>sergei_beloshisty@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="eastern" xml:lang="ru"><surname>Кордубан</surname><given-names>Екатерина Александровна</given-names></name><bio></bio><email>e.korduban@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author"><name name-style="eastern" xml:lang="ru"><surname>Ананченкова</surname><given-names>Полина Игоревна</given-names></name><bio></bio><email>ananchenkova@yandex.ru</email><xref ref-type="aff" rid="aff-1"/><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff id="aff-1">Научно-исследовательский институт организации здравоохранения и медицинского менеджмента, Москва, Россия</aff><aff id="aff-2">Национальный научно-исследовательский институт общественного здоровья имени Н. А. Семашко, г. Москва, Российская Федерация</aff><pub-date date-type="epub" iso-8601-date="2024-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2024</year></pub-date><issue>3</issue><fpage>269</fpage><lpage>274</lpage><history><pub-date date-type="received" iso-8601-date="2025-10-16"><day>16</day><month>10</month><year>2025</year></pub-date></history><permissions><copyright-statement>Copyright © 2024, АО "Шико"</copyright-statement><copyright-year>2024</copyright-year></permissions><abstract>Медицинский туризм предполагает пересечение границ места постоянного проживания пациента-туриста для получения медицинской помощи, включая плановое лечение, косметические операции и другие формы медицинского обслуживания. В основе этого феномена лежат несколько научных теорий, которые помогают объяснить, почему и как люди решают путешествовать для получения медицинской помощи. Базовые теории помогают понять комплексный характер медицинского туризма и то, как различные факторы взаимодействуют, влияя на решения людей путешествовать за медицинской помощью.</abstract><kwd-group xml:lang="en"><kwd>theory</kwd><kwd>medical tourism</kwd><kwd>theoretical foundations</kwd><kwd>consumer behavior</kwd><kwd>formation of a marketing strategy</kwd><kwd>improving the efficiency of a medical organization</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>теория</kwd><kwd>медицинский туризм</kwd><kwd>теоретические основы</kwd><kwd>поведение потребителей</kwd><kwd>формирование маркетинговой стратегии</kwd><kwd>повышение эффективности медицинской организации</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Ananchenkova P. I., Shegai M. M. Motivation and consumer preferences in medical tourism. Problems of social hygiene, health care and the history of medicine. 2022;30(6):1236-1239. 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