REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot173210.32687/1561-5936-2024-28-4-353-358Original ArticleMarketing research of medicinal products of plant origin containing flavonoidsDavitavyanNaira Albertovnapharmdep@ksma.ruNikiforovaElena Borisovnapharmdep@ksma.ruGorkovenkoKristina Vladislavovnapharmdep@ksma.ruKhochavaMedea Rudikovnapharmdep@ksma.ruGubrievaNadezhda Aleksandrovnapharmdep@ksma.ruKuban State Medical University, Krasnodar, Russia15122024435335815102025Copyright © 2024,2024Marketing research has shown that medicinal products and pharmaceutical substances of plant origin containing flavonoids are presented in the form of 965 and 73 trade names, respectively. It was revealed that the sources of herbal medicines containing flavonoids are 25 families, 49 genera and 74 plant species. About 130 pharmaceutical companies produce herbal medicines, among which the leading position is occupied by domestic manufacturers, mainly located in the Central Federal District. Russian pharmaceutical companies produce 76% of the range of drugs and 59% of pharmaceutical substances of plant origin. In the import structure, the largest share in terms of the number of supplied herbal medicines belongs to companies from Germany and India (19.3% each), and among suppliers of herbal pharmaceutical substances, the contribution of pharmaceutical manufacturers from China (35.7%) should be noted. It has been established that herbal medicines containing flavonoids are available to consumers in 30 different dosage forms.medicinal plantsmedicinal herbal productsflavonoidsmarketing researchлекарственные растениялекарственные растительные средствафлавоноидымаркетинговые исследования1.Belov M. V., Shakhmuradyan M. A. Improving the business processes of a pharmaceutical enterprise at the stage of preclinical development of a drug. Business Informatics. 2019;(4):17–27.2.Safonova N. V., Trofimova E. O. Review of the Russian market of herbal preparations. Remedium. 2021;(3):11–22.3.Zverev Ya. F. Flavonoids through the eyes of a pharmacologist. Features and problems of pharmacokinetics. Reviews on Clinical Pharmacology and Drug Therapy. 2017;15(2):4–11. DOI: 10.17816/RCF1524-114.Kurkin V. A., Kurkina A. V., Avdeeva E. V. Flavonoids as biologically active compounds of medicinal plants. Fundamental research. 2013;(11-9):1897–1901.5.Akamova A. V., Nemyatykh O. D., Narkevich I. A. Multi-vector marketing analysis of the Russian herbal medicine market. Drug development & registration. 2017;(4):276–280.6.Boyko N. N., Bondarev A. V., Zhilyakova E. T. et al. Herbal medicines, analysis of the pharmaceutical market of the Russian Federation. Research Results in Biomedicine. 2017;(4):30–38.