REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot167710.32687/1561-5936-2023-27-4-338-343Original ArticlePersonalized approach to drug therapy is a current direction in improving algorithms of pharmaceutical counselingBredikhinaTatyana A.bredichina-tat@yandex.ruPopovSergey S.popov-endo@mail.ruMikhailovaElena V.milenok2007@mail.ruVoronezh State Medical University named after N. N. Burdenko, Voronezh, Russia15122023433834314102025Copyright © 2023,2023The opinion of pharmaceutical workers in the city of Voronezh on the benefits of conducting information work when dispensing drugs for pharmacy organizations and consumers was studied. Experts consider that it is necessary to further improve the algorithms for counseling and informing. Also experts believe that one of the topical areas of development is the use of personalized medicine approaches to optimize drug therapy. Requirements for professional growth, providing qualified assistance to customers, updating the documentation of standard operating procedures determine the importance of increasing the level of knowledge of pharmaceutical workers in this sphere.pharmacy organizationpharmaceutical workerpharmaceutical counselingpersonalized drug therapyаптечная организацияфармацевтический работникфармацевтическое консультированиеперсонализированная лекарственная терапия1.Klimenkova А. А., Skripko А. А., Geller L. N., Golubenko R. A. Process approach in pharmacy organization management. Bulletin of the Russian military medical academy. 2022;24(3):475—480. (In Russ.)2.Izrafilova V. A., Egorova S. N., Garifullina G. Kh. et al. Problems of responsible self-medication of allergy symptoms and farmaceutikal counceling. Pharmacy & Pharmacology. 2020;8(5):354—361. (In Russ.)3.Soboleva M. A., Amelina I. V. Opportunities for pharmaceutical consulting in the dispensing and sale of cardiovascular drugs. Journal of pharmaceuticals quality assurance issue. 2017;(2):18—25. (In Russ.)4.Chernyavskaya М. А., Narkevich I. А. Survey-based evaluation of the awareness of pharmaceutical specialists on the pharmacotherapy of climacteric syndrome. FARMAKOEKONOMIKA. Modern Pharmacoeconomics and Pharmacoepidemiology. 2021;14(2):225—233. (In Russ.)5.Korotkova М. Н. Social policy of the state: personalized medicine as part of the Russian Healthcare system modernization. Society: politics, economics, law. 2020;82(5):34—37. (In Russ.)6.Korobko I. V. Personalized medicine: changing healthcare paradigm Bulletin of Roszdravnadzor. 2018;(2):16—21. (In Russ.)7.Drapkina O. M. Ivanova A. A. Personalized medicine in non-communicable diseases: latest advances and future prospects. Cardiology. 2021;61(11):98—103. (In Russ.)8.Kukes V. G., Sychev D. A. Personalized medicine: new ways to improve drug efficiency. Remedium. 2010;(1):38—40. (In Russ.)9.Petrova S. V., Kononova S. V., Ponomareva A. A. et al. Pharmaceutical consuting: efficacy and safety. Remedium. 2019;(11):40—46. (In Russ.)10.Oleinikova T. A., Baribina E. S. A rational approach to the issue of responsible self-treatment through the prism of pharmaceutical counseling. Remedium. 2022;(1):26—29. (In Russ.)11.Dorofeeva V. V., Tran V. D. A study of factors influencing pharmaceutical counseling in Vietnamese community pharmacies. Remedium. 2019;(4):32—35. (In Russ.)12.Chupandina E. E., Kurolap M. S., Ternovaya N. A. Identification of reserves to increase the effectiveness of pharmaceutical counseling for the population. Sechenovskij vestnik. 2017;30(4):70—73. (In Russ.)