REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot159410.32687/1561-5936-2023-27-1-46-52Original ArticleRisk-oriented approach in the design information’s stand of pharmaciesGulbekovaOlesya V.001IvanovaOlga V.002RobertusAleksandra I.003KolosovYury A.004KurkinDenis V.005KrasheninnikovAnatoliy E.006KudrinRodion A.007Russian National Research Medical University N. I. Pirogov, Moscow, RussiaA. I. Evdokimov Moscow State University of Medicine and Dentistry, Moscow, RussiaVolgograd State Medical University, Volgograd, Russian Federation151220231465209102025Copyright © 2023,2023The information’s stand (IS) in a pharmacies is a high-frequency object of study and control, both by inspectors and visitors, and the way information is presented on it is important from the point of view of compliance with legal norms and customer loyalty. The purpose of this work was to identify the most common inconsistencies of the components of the IS of the pharmacies and to analyze the risks arising from incorrect registration of the IS. As a result of the conducted research, a low level of attention to filling the IS with both mandatory and additional information was established. In order to minimize the risks arising from incorrect design of the IS, a standard operating procedure, a sample checklist, including all mandatory and additional items, and an IS layout have been developed, these materials are available for download via the QR code in the article.information’s standpharmacyrisk-oriented approachstaffcustomer loyaltyskillsинформационный стендаптечная организацияриск-ориентированный подходперсоналлояльность покупателейкомпетенции1.Dolova M. A. Investigation of visitor΄s commitment to the pharmacy organization. Modern organization of drug supply. 2019; (4): 13—21. (In Russ.)2.Sosedova L. I. Formation of a positive image of the pharmacy. Bulletin of Medical Internet Conferences. 2016; 6(6): 1215. (In Russ.)3.Dremova N. B., Solomka S. V., Yaroshenko N. P., Afanas'eva N. I. Study of the loyalty of visitors to pharmacy organizations. Pharmaceutical education, science and practice: horizons of development: Proceedings of the All-Russian scientific and practical conference with international participation, dedicated to the 50th anniversary of the Faculty of pharmacy of KSMU. Kursk; 2016: 96—102. (In Russ.)4.Ubogov S. G., Trokhimchuk V. V., Zagoriy V. A. Methodical and applied aspects of quality risk management in pharmaceutical institutions. Recept. 2019; 22(1): 136-146. (In Russ.)5.Zakharochkina E. R. Key competencies for specialists in pharmaceutical management and economics. Quality Management in Health and Social Development. 2011; 9(3): 156—162. (In Russ.)6.Nikolaeva M. A. Подходы к оформлению интерьера и внешнего вида розничных фармацевтических организаций. Bulletin of medical internet conferences. 2017; 7(6): 1236. (In Russ.)7.Mobach M. P. Consumer behaviour in the waiting area. Pharm. World Sci. 2007; 29(1): 3—6. doi: 10.1007/s11096-005-3797-z