REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot142910.32687/1561-5936-2022-26-2-172-176Original ArticleMarketing aspects of medical tourism developmentMoreevaE. V.emoreeva@gmail.comAnanchenkovaP. I.-DianinaE. V.-A. N. Kosygin Russian State University (Technologies. Design. Art)N. A. Semashko National Research Institute of Public HealthScientific Research Institute of Healthcare Organization and Medical Management of the Department of Healthcare of the City of MoscowState University of Management1512202226217217620062022Copyright © 2022,2022The article considers the conditions for the development of marketing activities to promote a tourist destination, or a medical organization in the medical tourism market. The main indicators of the development of the industry, the most popular directions of medical tourist trips are noted. The factors contributing to marketing activity to ensure the popularity of subjects exporting medical services are highlighted.tourismmedical tourismmarketing activitiespromotioncompetitivenessтуризммедицинский туризммаркетинговая деятельностьпродвижениеконкурентоспособность1.Ананченкова П. И., Камынина Н. Н. Некоторые аспекты развития медицинского и лечебно-оздоровительного туризма // Проблемы социальной гигиены, здравоохранения и истории медицины. 2020. Т. 28, № 4. С. 605-609.2.Gill S., Sinha S. Medical tourism market by treatment type (dental treatment, cosmetic treatment, cardiovascular treatment, orthopedic treatment, neurological treatment, cancer treatment, fertility treatment, and others): global opportunity analysis and industry forecast, 2019-2027. 2020. 284 p.3.Medical Tourism Association. MTA Medical Tourism Survey (2020). N.Y., 2020.4.Asian Medical Tourism Market Forecast to 2025. RNCOS. Singapore, 2020.5.Ананченкова П. И., Камынина Н. Н. Социально-экономические аспекты развития экспорта медицинских услуг // Проблемы социальной гигиены, здравоохранения и истории медицины. 2020. Т. 28, № 2. С. 184-189.