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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">REMEDIUM</journal-id><journal-title-group><journal-title>REMEDIUM</journal-title></journal-title-group><issn publication-format="print">1561-5936</issn><issn publication-format="electronic">2658-3534</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1416</article-id><article-id pub-id-type="doi">10.32687/1561-5936-2022-26-2-100-103</article-id><article-categories><subj-group subj-group-type="heading"><subject>Original Article</subject></subj-group></article-categories><title-group><article-title>Marketing analysis of the range of medicines for physiotherapy</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Shubina</surname><given-names>K. A.</given-names></name><bio></bio><email>shubinakristina.al@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Shakirova</surname><given-names>D. H.</given-names></name><bio></bio><email>-</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff id="aff-1">Kazan (Volga Region) Federal University</aff><pub-date date-type="epub" iso-8601-date="2022-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2022</year></pub-date><volume>26</volume><issue>2</issue><fpage>100</fpage><lpage>103</lpage><history><pub-date date-type="received" iso-8601-date="2022-06-20"><day>20</day><month>06</month><year>2022</year></pub-date></history><permissions><copyright-statement>Copyright © 2022,</copyright-statement><copyright-year>2022</copyright-year></permissions><abstract>Physiotherapy is an integral and important element of the medical care system for the population. Physiotherapy treatment, among other things, is included in the program of state guarantees of free medical care to the population, which is one of the priorities of state policy in the field of healthcare. The use of physical factors in the treatment of various diseases increases the effectiveness of treatment, reduces the time of rehabilitation, reduces the number of exacerbations of chronic diseases and the need for hospitalization. In order to increase the pharmacokinetic properties of drugs, some methods of physiotherapy are based on a combination of the influence of physical factors (electric current, ultrasound, their combination) and pharmacotherapy. In order to study the range of drugs used in various methods of physiotherapy, its structural analysis was carried out, macro- and mesocontures of the drug market were constructed.</abstract><kwd-group xml:lang="en"><kwd>structural analysis of the range of drugs</kwd><kwd>physiotherapy</kwd><kwd>medicinal electrophoresis</kwd><kwd>medicinal ultraphonophoresis</kwd><kwd>aerosol therapy</kwd><kwd>Republic of Tatarstan</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>структурный анализ ассортимента препаратов</kwd><kwd>физиотерапия</kwd><kwd>лекарственный электрофорез</kwd><kwd>лекарственный ультрафонофорез</kwd><kwd>аэрозольтерапия</kwd><kwd>Республика Татарстан</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Шакирова Д. Х., Сафиуллин М. Р., Логинова Е. Ю. Структурный анализ ассортимента антибактериальных препаратов в Республике Татарстан // Вестник Росздравнадзора. 2016. № 5. С. 138-148.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Улащик В. С. Физиотерапия. Новейшие методы и технологии: Справочное пособие. Минск; 2013. 448 с.</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Дрёмова Н. Б., Панкова Н. И., Афанасьева Т. Г. Оценка позиционирования фармацевтической продукции: теоретические основы и практическое применение. Воронеж; 2010. 175 с.</mixed-citation></ref><ref id="B4"><label>4.</label><mixed-citation>Ахмедова Г. М., Хабиров Ф. А., Шакирова Д. Х., Хайбуллин Т. И. Структурный анализ ассортимента рынка лекарственных препаратов для симптоматического лечения рассеянного склероза на федеральном и региональном уровнях // Вестник современной клинической медицины. 2018. Т. 11, № 4. С. 12-18. DOI: 10.20969/VSKM.2018.11(4).12-18</mixed-citation></ref><ref id="B5"><label>5.</label><mixed-citation>Угольцова В. Н., Шакирова Д. Х., Абдулганиева Д. И. Маркетинговый анализ рынка лекарственных препаратов, используемых для стационарного лечения ревматоидного артрита // Сборник Молодая Фармация. 2018. С. 823-825.</mixed-citation></ref><ref id="B6"><label>6.</label><mixed-citation>Аверьянова Н. И., Шипулина И. А. Основы физиотерапии: учебное пособие. Ростов н/Д; 2010. 213 с.</mixed-citation></ref></ref-list></back></article>
