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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">REMEDIUM</journal-id><journal-title-group><journal-title>REMEDIUM</journal-title></journal-title-group><issn publication-format="print">1561-5936</issn><issn publication-format="electronic">2658-3534</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1384</article-id><article-id pub-id-type="doi">10.32687/1561-5936-2021-25-4-57-60</article-id><article-categories><subj-group subj-group-type="heading"><subject>Review article</subject></subj-group></article-categories><title-group><article-title>Economic overview of the Russian pharmaceutical market during the pandemic crisis</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Bazhenova</surname><given-names>S. A.</given-names></name><bio></bio><email>sabazhenova@fa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Grammova</surname><given-names>E. A.</given-names></name><bio></bio><email>-</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff id="aff-1">Novorossiysk Branch of the Financial University under the Government of the Russian Federation</aff><pub-date date-type="epub" iso-8601-date="2021-12-16" publication-format="electronic"><day>16</day><month>12</month><year>2021</year></pub-date><issue>4</issue><fpage>57</fpage><lpage>60</lpage><history><pub-date date-type="received" iso-8601-date="2022-03-29"><day>29</day><month>03</month><year>2022</year></pub-date></history><permissions><copyright-statement>Copyright © 2021,</copyright-statement><copyright-year>2021</copyright-year></permissions><abstract>The article presents an economic overview of the Russian market of medicines during the global pandemic, examines the results of the pharmaceutical industry in 2020 and 2021, as well as its actions for the future in order to obtain more effective innovative projects from its activities, presents directions for improving the state of the Russian pharmaceutical market. The features of the formation of market preferences and the need to sell groups of pharmaceuticals for the treatment of coronavirus, its consequences and complications are considered in detail and highlighted. Marketing concepts of the modern pharmaceutical market of the Russian Federation are investigated. A factor analysis of the preferences of the population and medical workers for certain drugs used for the treatment of COVID-19 and its varieties is made.</abstract><kwd-group xml:lang="en"><kwd>pharmaceutical market of Russia</kwd><kwd>economy in a pandemic</kwd><kwd>crisis</kwd><kwd>coronavirus infection</kwd><kwd>medicines</kwd><kwd>pharmaceutical innovations and technologies</kwd><kwd>antiviral drugs</kwd><kwd>sales dynamics</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>фармацевтический рынок России</kwd><kwd>экономика в пандемии</kwd><kwd>кризис</kwd><kwd>коронавирусная инфекция</kwd><kwd>лекарственные средства</kwd><kwd>фармацевтические инновации и технологии</kwd><kwd>противовирусные препараты</kwd><kwd>динамика продаж</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Комиссинская И. Г. Изменение цен на фармацевтическом рынке РФ в условиях пандемии коронавируса // Азимут научных исследований: экономика и управление. 2021. Т. 10, № 3. С. 187-190.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Овод А. И. О развитии отечественного фармацевтического рынка в период пандемии коронавируса // Азимут научных исследований: экономика и управление. 2021. Т. 10, № 2. С. 257-260.</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Власова О. В. О тенденциях развития коммерческого сегмента фармацевтического рынка РФ в условиях пандемии коронавируса // Азимут научных исследований: экономика и управление. 2021. Т. 10, № 3. С. 103-106.</mixed-citation></ref><ref id="B4"><label>4.</label><mixed-citation>Куник А. П., Шуплецов А. Ф. Развитие фармацевтических компаний России с ориентацией на государственную программу Фарма-2030 // Global and Regional Research. 2020. Т. 2, № 1. С. 9-14.</mixed-citation></ref><ref id="B5"><label>5.</label><mixed-citation>Чернышева А. М., Зобов А. М., Федоренко Е. А. Анализ стратегии развития фармацевтической промышленности РФ на период до 2030 и метрик устойчивого развития стратегических альянсов фармацевтической отрасли // Вестник Академии знаний. 2021. № 5. С. 338-347.</mixed-citation></ref></ref-list></back></article>
