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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">REMEDIUM</journal-id><journal-title-group><journal-title>REMEDIUM</journal-title></journal-title-group><issn publication-format="print">1561-5936</issn><issn publication-format="electronic">2658-3534</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1369</article-id><article-categories><subj-group subj-group-type="heading"><subject>Original Article</subject></subj-group></article-categories><title-group><article-title>Digitalization in the healthcare and the pharmaceutical industry quo vadis?</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Lavrentieva</surname><given-names>Alina</given-names></name><bio></bio><email>noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff id="aff-1">Head of Pharmaceutical Practice</aff><pub-date date-type="epub" iso-8601-date="2018-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2018</year></pub-date><issue>13S</issue><fpage>202</fpage><lpage>209</lpage><history><pub-date date-type="received" iso-8601-date="2022-03-18"><day>18</day><month>03</month><year>2022</year></pub-date></history><permissions><copyright-statement>Copyright © 2018,</copyright-statement><copyright-year>2018</copyright-year></permissions><abstract>Since 2007, PwC has been conducting a Digital IQ study that provides information on how companies in the medical and pharmaceutical industries benefit from technology and what role they assign to technology in the digital strategy transformation. The study involves the companies from all over the world. Recently, the tenth jubilee edition has been released, presenting the results of a survey of the heads of IT services and business units. In this article, we will present the main findings of the latest Digital IQ study.</abstract><kwd-group xml:lang="en"><kwd>QUO VADIS</kwd><kwd>Digital IQ</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>цифровые технологии</kwd></kwd-group></article-meta></front><body></body><back/></article>
