REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot124210.21518/1561-5936-2018-5-35-38Original ArticleInfluence of price factors on the choice of drugs by the consumers of the regional pharmaceutical marketStepanovA. S.noemail@neicon.ruComputing Center of the Far Eastern Branch of the RAS051220185353818032022Copyright © 2018,2018The article analyses the changes in the preferences of the regional pharmaceutical market consumers in choosing the drugs. It is established that the price factor had a priority for the consumer in the pharmacy market of the Far East in 2015-2017: The buyer often chose the trade name with the lowest cost of pack among the drugs with the same INN. It was also found that the regional market had a significant influence on the change in the shares ratio of the price segments of the pharmacy market: a direct correlation between the real income level of the population in different subjects of the federal district and a change in the average cost of INN pack was identified. It was noted that such a trend was not typical for the retail pharmaceutical market in the earlier period.pharmacy marketinternational non-proprietary nameprice segmentprice dynamicsаптечный рынок'международное непатентованное наименованиеценовой сегментценовая динамика1.Росстат. Реальные располагаемые денежные доходы населения. Доступно: http://www.gks.ru/wps/wcm/connect/ rosstat_main/rosstat/ru/statistics /population/ level/#.2.Бюджетная копия. РБК, 2017, 5: 99-101.3.Шабельский В.С. Оригинальные лекарственные средства и дженерики: существует ли оптимальный баланс на фармацевтическом рынке? Молодой ученый, 2015, 8: 684-689.4.Итоги 2017 года: аптечный сегмент лекарственных препаратов. Доступно: http://dsm.ru/docs/ analytics/FPP-2017-Analytics_12022018.pdf.5.Бобков В.Н., Гулюгина АЯ. Неравенство качества и уровня жизни населения регионов. Экономика региона, 2012, 2: 170-178.6.Григорьев Л.М., Голяшев А.В., Буряк Е.В., Лобанова А.А., Кульпина В.П. Экономический спад и потребительские цены в России. Пространственная экономика, 2016, 1:. 115-131.