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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">REMEDIUM</journal-id><journal-title-group><journal-title>REMEDIUM</journal-title></journal-title-group><issn publication-format="print">1561-5936</issn><issn publication-format="electronic">2658-3534</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1210</article-id><article-id pub-id-type="doi">10.21518/1561-5936-2018-3-29-32</article-id><article-categories><subj-group subj-group-type="heading"><subject>Original Article</subject></subj-group></article-categories><title-group><article-title>Marketing study of suppositories included in the state register of medicinal products of the Russian Federation</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Saenko</surname><given-names>A. Yu.</given-names></name><bio></bio><email>noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Popova</surname><given-names>E. A.</given-names></name><bio></bio><email>noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Kul</surname><given-names>I. Ya.</given-names></name><bio></bio><email>noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Petrov</surname><given-names>A. Yu.</given-names></name><bio></bio><email>noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff id="aff-1">Pyatigorsk Medical Pharmaceutical Institute</aff><aff id="aff-2">Ural State Medical Academy</aff><pub-date date-type="epub" iso-8601-date="2018-12-03" publication-format="electronic"><day>03</day><month>12</month><year>2018</year></pub-date><issue>3</issue><fpage>29</fpage><lpage>32</lpage><history><pub-date date-type="received" iso-8601-date="2022-03-18"><day>18</day><month>03</month><year>2022</year></pub-date></history><permissions><copyright-statement>Copyright © 2018,</copyright-statement><copyright-year>2018</copyright-year></permissions><abstract>A marketing study of suppositories included in the State Register of Medicinal Products of the Russian Federation was conducted. The study showed that suppositories accounted for 1.5% of the total amount of medicinal products in the State Register. The share of rectal suppositories is 61.9%, and a share of vaginal ones is 38.1%. Domestic-to-foreign products analysis showed that the domestic suppositories accounted for 68.6%, and the foreign ones accounted for 31.4%. 21 countries supply the suppositories to Russia. Germany (7.3%), Moldova (3.7%), Slovenia (2.8%) made up the largest share in the supplies. The pharmacological action analysis of suppositories allowed to establish that the largest number of suppositories manufactured in our country contain medicinal substances of non-steroidal anti-inflammatory (13.0%), antimicrobial and antiprotozoal (8%), antihemorrhoidal (7.7%), antifungal (7.9%), analgesic non-narcotic action (5.0%). The number of antiviral suppositories is insignificant and accounts for 1.3%. Content analysis made it possible to form an information array of suppository assortments of domestic and foreign manufacture to determine a rectal-to-vaginal suppository ratio.</abstract><kwd-group xml:lang="en"><kwd>marketing</kwd><kwd>content analysis</kwd><kwd>suppositories</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>маркетинг</kwd><kwd>контент-анализ</kwd><kwd>суппозитории</kwd><kwd>маркетинг</kwd><kwd>контент-анализ</kwd><kwd>суппозитории</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Битерякова A.M., Кузубова Е.Л. Маркетинговые исследования региональных рынков лекарственных средств. Человек и лекарство: тез. докл. 4 Рос. нац. конгр. 19-23 апр. 1997. М., 1997. 310.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Дремова Н.Б. Проблемы и возможности маркетинговых исследований рынка лекарственных средств. 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