REMEDIUMREMEDIUM1561-59362658-3534Joint-Stock Company Chicot114710.21518/1561-5936-2019-10-66-69Original ArticleNeuromarketing for pharmacy organizations opens new doors to consumer loyaltyProzherinaYuliyanoemail@neicon.ruRemedium1012201910666918032022Copyright © 2019,2019In a difficult economic environment having the effect of a decrease in purchasing power of the population, pharmacy organizations need to be on the prowl for new ways to increase consumer loyalty. The use of neuromarketing approaches will contribute to solving the problem.neuromarketingpharmacy organizationsнейромаркетингаптечные организации1.Valencia E. Neuromarketing step by step: based on scientific ublications. In: Applying Neuroscience to Business Practice. United Kingdom: IGI Global. Ch. 2; 2017. 332 р.2.Cerf M., Garcia-Garcia. M. Consumer Neuroscience. 1st ed. United States of America: The MIT Press; 2017.3.Три мозга: два взгляда. Experimental Psychic. Режим доступа: https:// experimental-psychic.ru. Three heads: two views. Experimental Psychic. (In Russ.) Available at https:/ experimental-psychic.ru.4.Красильников А.Б. Становление концепции нейромаркетинга. Проблемы современной экономики. 2015;(1):179-181. Режим доступа: https:// elibrary.ru/item.asp?id=23415308. Krasil'nikova A.B. Developing of neuromarketing conception (Russia, St. Petersburg). Problemy sovremennoy ehkonomiki = Problems of modern economics. 2015;(1):179-181. (In Russ.) Available at: https://elibrary.ru/item. asp?id=23415308.5.Prozherina Yu. Neuromarketing as a perspective implementation for pharmacies. Consultancy Project. MBA. University Of New York In Prague, 2019. 117 p.