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условия использования материалов ![]() ![]() ![]() |
Журнал "Ремедиум "в„–7-8 за 2020
Распространенность и эффективность разных видов рекламы и PR-инструментов, используемых в аптеках Королевства Саудовской Аравии / Prevalence and effectiveness of different types of advertising and PR tools among community pharmacies in Saudi Arabia
DOI: http://dx.doi.org/10.21518/1561-5936-2020-7-8-70-78
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Direct-to-Consumer Pharmaceutical Advertising Physician and Public Opinion and Potential Effects on the Physician-Patient Relationship. Arch Intern Med. 2004;164(4):427–432. doi: 10.1001/archinte.164.4.427. 7. Donohue J.M., Berndt E.R. Effects of direct-to-consumer advertising on medication choice: the case of antidepressants. Journal of Public Policy & Marketing. 2004;23(2):115−127. 8. Liu Q., Gupta S. The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: empirical findings and public policy implications. International Journal of Research in Marketing. 2011;28:205–217. doi: 10.1016/j. ijresmar.2011.04.001. 9. Hughes D.E. This ad’s for you: The indirect effect of advertising perceptions on salesperson effort and performance. Journal of the Academy of Marketing Science. 2013;41(1):1–18. doi: 10.1007/s11747- 011-0293-y. 10. Корыстов И.Л. Маркетинговые факторы, определяющие рост аптечных продаж. 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Ключевые слова: фармацевтическое продвижение, прямая потребительская реклама, PR-инструменты, распространенность и эффективность инструментов продвижения, pharmaceutical promotion, DTC advertising, PR tools, prevalence and effectiveness of marketing techniques Статья Аrticle Загрузить
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Издание зарегистрировано в Комитете по печати РФ Рег. свидетельство ПИ №77-1138, выдано 25.11.1999 |
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